The universal, creative brand that is respectful to the identity of each child and committed to serve the growing child.

Developing practical and ergonomic clothing

Water-repellent material, thermoregulating parkas, cold-sealed welded padding, faux fur or micro-fleece lining and reflective details visible in the dark.
Okaïdi is committed each season to develope new technical and innovative details to promote well-being and protection.

To design stylish collections that are both modern and timeless.

Iconic collections that where inspired by collective memory and in tune with the time, which respect each stage of childhood and allow each child to express his tastes and identity.

A CREATIVE
& BENEFICIAL
BRAND

To commit to the quality and the safety of our products and to the respect for human rights

To ensure the quality and the safety of our products, rigorous tests are performed by independent laboratories, ensuring that international standards are respected. Strict specifications and the testing associated with them allow us to make our products more durable.

Through certified organizations, Okaïdi commits to auditing its providers and to guide them in continuous improvement for respecting technical criteria for manufacturing, labor law rules, human rights and children's rights in the world.

A UNIVERSAL
& ACCESSIBLE
BRAND

To create accessible, colourful, and optimistic products

products: Good Basics, the "must-haves" of a child's wardrobe, ...

Multicolored and optimistic, they share simply positive messages to encourage every child to be happy.

To offer universal collections in all the countries of the world.

Okaïdi is present in 54 countries around the world, and develops collections and actions linked to the cultural diversity of our countries of operation.
We design universal collections that are accessible to all. We are available in more than869 stores and 3 e-shop sites.
The universal brand, Okaïdi transfers all the differences in cultures and ideas to a strength. Okaïdi carries values ​​and designs collections that bring all cultures together and creates links between all the children of the world.

Committing to optimistic values and advocacy .

Since 1996, on the subject of 12 values related to the Rights of Children, Okaïdi has raised awareness and encouraged children to be responsible and happy stakeholders.

Encouraging everyone to act for a more united world .

All year long, Okai¨di commits to taking part, and suggests that everyone take part, in actions supported by the ÏDKIDS corporate foundation...

Encouraging children to be stakeholders in a better world .

Through fun and educational materials, Okaïda seeks out children to raise their awareness, to share with ...

Acting together for a more responsible world.

SINCE 1996, HOW HAS OKAÏDI-OBAÏBI SET ABOUT ENSURING THAT THE WORLD MAKES PROGRESS FOR GROWING CHILDREN.

A RESPONSIBLE
BRAND

75
tons of
 clothing
 
collected

Give a second life to your clothes.

Through the LOVE BAGS: OKAÏDI et OBAÏBI encourage parents and children to give a second life to clothes for more durable use. Collect and sort your clothes in a Lovebag bag, they will then be returned, reused or recycled.

We act for kids !

OKAÏDI - OBAÏBI, members of ÏDKIDS.COMMUNITY engage with the ensemble
brands and community players through ACT FOR KIDS: our commitment and our
actions so that the world progresses in the service of the child who grows.

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share your experiences with us!